Vidya balan speaks about the initiative in this behind-the-scenes video of the new Nihar Naturals TVC, which, by the way, has been shot using the stop-motion format. Have a look at the video!
Vidya Balan says: “Through the years we have seen that women on the path of progress are often faced with certain difficult decisions that will really define their life. At that point you feel very vulnerable as a women and the campaign captures me in some of those moments in my professional life. Nihar really encourages, motivates, propels and empowers the women of today.”